Marketeer - Email Campaigns
You will join a team and be part of a collaborative and innovative team of developers and stakeholders to create visually delightful and simple digital products
Client
Essentiate
Location
Chennai/WFH
Experience
3-5 Years
Need to:
- Implement, and monitor automated campaigns across email and web
- Experience in Pardot implementation, configuration and data migration
- Industry standards, benchmarks, and a set-up to ensure deliverability and optimized CTRs.
- Design, implement, and monitor automated campaigns across email and web and recommendations on how to optimize further
- Full Internal audit of systems, settings, formatting, and best practices for B2B Email Campaigns
- Communicate project outcomes to project stakeholders
- Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics
- Reporting and analyzing campaign activity using Pardot reports and can make recommendations to the business
- Track record for delivering marketing automation projects
- Reporting and analyzing campaign activity using Pardot reports and can make recommendations to the business
- Understanding of automation Rules and Segmentation
- prospect categorizations to be used in various marketing communications in a B2B environment
- At least 3 years of experience in delivering marketing automation projects
- At least 2 years of B2B marketing experience
- Minimum of at least two Pardot implementations
- Experience with mapping and implementing an end-to-end marketing campaign
- B2B Marketing experience, either client-side or agency